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NigelBuilds

Creative examples

The kind of commercials we make

We make the phone ring, and the Operator handles what happens next. These are the ideas behind the ads. Each one starts with a real moment a business owner recognizes, and ends with someone picking up the phone.

Everything on this page was produced by NigelBuilds to show the work. Concept — created by NigelBuilds. Not client work.

Med spaThe 9pm Inquiry

A woman decides she wants the treatment while she is lying in bed. The spot follows what happens next at a clinic that answers and a clinic that does not.

  • 30-second commercial
  • Vertical cutdowns
  • Static ad creatives

Concept — created by NigelBuilds. Not client work.

Dental practiceFirst Ring

A new patient calls three practices in five minutes. The whole idea rests on which one picks up, and what that first voice sounds like.

  • 30-second commercial
  • Vertical cutdowns

Concept — created by NigelBuilds. Not client work.

HVACColdest Night of the Year

The furnace quits at 9 at night. A homeowner works down a list of numbers. Every voicemail is somebody else's job won.

  • 30-second commercial
  • Vertical cutdowns
  • Static ad creatives

Concept — created by NigelBuilds. Not client work.

PlumbingWater on the Floor

A burst pipe is not a decision, it is a panic. The spot is built around the relief of a real answer on the first try.

  • 30-second commercial
  • Static ad creatives

Concept — created by NigelBuilds. Not client work.

Cleaning companyThe Quote Nobody Chased

A quote goes out and then silence. A short set about the follow-up that turns a maybe into a booked job.

  • Vertical cutdowns
  • Static ad creatives

Concept — created by NigelBuilds. Not client work.

Appointment-based clinicEmpty Chair, Full Day

A late cancellation and a room that still costs money. The idea is a waitlist that fills the slot before anyone notices it opened.

  • 30-second commercial
  • Static ad creatives

Concept — created by NigelBuilds. Not client work.

Want one of these for your business?

Start with the free audit. We work out whether you need people calling you, or whether the calls are already coming in and going nowhere. Then we fix that one.

Get My Free AI Opportunity Audit

Or read what is in the Commercial Concept Pack.