Pricing
Two ways to work together
A managed AI operations layer on a monthly package, or a single system installed as a one-off. You're paying for done-for-you strategy, setup, integration, QA, and support, not self-serve software. Every price is a starting point; we scope to your numbers on a free audit.
Path 1 · Managed AI operations
Capture, Convert, Operate
An ongoing operating layer for businesses that want the front office handled, monitored, and improved every month. Pick the tier that matches how much you want automated, each one includes everything before it.
Founding Operator OfferThe first 3 home service businesses to sign get onboarding at $0 setup fee. 2 spots remaining.
The first 3 home service businesses to sign get onboarding at $0 setup fee. Founding rate pricing while we onboard the first wave. Excludes software and usage costs; advanced builds are quoted separately.
Capture
Answering the Line
Stop missed leads and missed calls
Never miss a call again. AI Dispatcher + AI Receptionist installed and live in 5 days.
Founding Operator Offer
- •AI Receptionist Agent (24/7 call answering)
- •Missed-call text-back
- •Booking + calendar sync
- •Custom intake questions
- •Voicemail-to-text + owner alerts
- •Spam call filtering
- •Basic CRM capture + lead routing
- •Call & inquiry summaries
- •Monthly performance report
Convert
Filling the Calendar
Most popularTurn more leads into booked customers
Everything in Answering the Line, plus the AI Follow-Up Agent. Leads get a reply in 60 seconds and a sequence until they book.
Founding Operator Offer
- •Everything in Capture
- •AI Lead Follow-Up Agent
- •Quote + quote-chase follow-up
- •SMS + email follow-up sequences
- •Review requests + response drafting
- •No-show + cancellation recovery
- •Reactivation campaigns
- •After-hours AI chat / widget
- •CRM tagging + pipeline
- •Revenue impact dashboard
Operate
Running the Front Office
Reduce admin load and tighten the front office
Full AI ops layer. All four agents, plus intake workflows, internal routing, and a monthly performance review.
Founding Operator Offer
- •Everything in Convert
- •AI Customer Service Agent
- •AI Booking & Scheduling Agent
- •AI Admin Assistant
- •Document collection agent
- •Payment + invoice follow-up
- •Staff routing + internal alerts
- •SOP / knowledge assistant
- •Internal operations dashboard
- •Google Business Profile + reputation ops
- •Multi-channel intake (web, SMS, phone)
- •Monthly optimization
- •Priority support
Want the full feature-by-feature comparison? See the package comparison.
Software, phone, SMS, model, and usage costs may be billed separately depending on the system.
Path 2 · One-off systems
Just need one system?
An entry point for businesses that only need one agent, automation, CRM, website, or app built. Install a single system without a retainer, then add more, or move to a managed package, as it pays for itself.
Starter Website
From $500- Fixes
- No web presence, or a site that doesn't convert.
- You get
- A fast, one-page starter site with a clear CTA.
- Best for
- New or very small operators getting online.
Simple Automation Build
From $750- Fixes
- A repetitive manual task eating your week.
- You get
- One automation wired into your existing tools.
- Best for
- Owners with one obvious time sink.
AI Booking Agent
From $1,000 setup- Fixes
- Booking happens by phone tag and back-and-forth.
- You get
- An agent that schedules, confirms, and syncs to your calendar.
- Best for
- Appointment-driven businesses.
Lead Response System
From $1,500 setup- Fixes
- Leads go cold before anyone replies.
- You get
- Speed-to-lead replies + follow-up sequences + pipeline.
- Best for
- Businesses losing inquiries to slow follow-up.
AI Receptionist Setup
From $2,000 setup- Fixes
- Calls go to voicemail and never call back.
- You get
- AI front desk, missed-call text-back, booking + calendar sync.
- Best for
- Phone-driven service businesses.
AI Customer Service Agent
From $2,500 setup- Fixes
- Repeat questions bury your team all day.
- You get
- A support agent trained on your FAQs, policies, and handoffs.
- Best for
- Teams with heavy inbound support load.
Website + AI Agent
From $2,500- Fixes
- A brochure site that captures nothing.
- You get
- Premium site wired to lead capture, booking, and an AI agent.
- Best for
- Operators who want the site to do real work.
Custom CRM / Dashboard
From $5,000- Fixes
- Data scattered across spreadsheets and tools.
- You get
- A custom CRM + dashboard tailored to your workflow.
- Best for
- Growing teams outgrowing off-the-shelf tools.
Custom AI App
From $7,500 or custom scope- Fixes
- An idea that no off-the-shelf tool covers.
- You get
- A custom app or agent designed, built, and maintained.
- Best for
- Teams with a specific, higher-order build.
AI Ops Support
From $750/mo- Fixes
- Systems built, but no one to keep them tuned.
- You get
- Ongoing monitoring, fixes, and monthly optimization.
- Best for
- Anyone running live systems that must stay up.
Starter websites start at $500 as a simple one-page site. Most owners upgrade to a site wired with lead capture, booking, and an AI agent.
Software, phone, SMS, model, and usage costs may be billed separately depending on the system.
Custom scope
Need something custom?
For businesses that need custom automations, AI consulting, CRM or app builds, internal dashboards, agent workflows, or tool integrations, NigelBuilds can scope a custom AI operations plan around your stack.
Custom automation and consulting retainers typically start from $500–$5,000/mo depending on scope. Custom builds are scoped separately.
Packages vs one-off systems
Choose a package if…
- • You want the whole front office handled.
- • You want ongoing optimization and support.
- • You'd rather one partner own the stack.
Choose one-off if…
- • You have one clear problem to fix now.
- • You want to prove ROI before scaling.
- • You have an internal team to run it.
No pitch. A plain-English map of what to fix first, and what it's worth.