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Pricing

Three plans. Every number stated.

Three plans, one setup fee each, one monthly price each. What is included, what is not, what happens past your voice allowance, and how to cancel. All of it, on this page.

The Operator is set up for your trade and managed for you. Not a login you configure yourself.

Answer

Operator Basic

Answer. Your phone stops going to voicemail.

$750 setup+$497/mo+ usage

300 voice minutes included

The monthly works out to $16 a day.

Start Basic

A short call to check your phone setup and coverage hours, then setup and onboarding. Nothing is charged on this page.

Everything in Basic, in full

Most popular

Answer, Follow Up

Operator Pro

Answer and Follow Up. Nothing goes quiet on its own.

$1,500 setup+$995/mo+ usage

600 voice minutes included

The monthly works out to $33 a day.

Start Pro

A short call to check your phone setup and coverage hours, then setup and onboarding. Nothing is charged on this page.

Covered by the 60-Second Lead Protection Guarantee. Read the terms.

Everything in Pro, in full

Answer, Follow Up, Recover

Operator Max

Answer, Follow Up, and Recover. Including the money already in your CRM.

$2,500 setup+$1,750/mo+ usage

1,000 voice minutes included

The monthly works out to $58 a day.

Start Max

A short call to check your phone setup and coverage hours, then setup and onboarding. Nothing is charged on this page.

Covered by the 60-Second Lead Protection Guarantee. Read the terms.

Everything in Max, in full

What actually changes between plans

Not features. Jobs. Each plan does one more of them than the plan below it.

Which of the three jobs each Operator plan performs
The jobBasicProMax
AnswerNobody reaches voicemail and calls the next company on the list.Basic includes AnswerPro includes AnswerMax includes Answer
Follow UpNo lead goes quiet because nobody had time to chase it.Basic does not include Follow UpPro includes Follow UpMax includes Follow Up
RecoverThe revenue already sitting in your CRM stops sitting there.Basic does not include RecoverPro does not include RecoverMax includes Recover
Voice minutesIncluded every month3006001,000
60-Second Lead Protection GuaranteeRefund of month one service if missedBasic is not coveredPro is coveredMax is covered

Answer

Operator Basic

$750 setup+$497/mo+ usage

300 voice minutes included

Answer. Your phone stops going to voicemail.

What is included

  • After-hours and overflow answering, so the calls you cannot get to still get picked up.
  • Callers qualified with intake questions written for your business.
  • Booking straight into your calendar.
  • Routing and transfer to your team when a caller needs a person.
  • Missed-call text-back on every call that still gets away.
  • Call summaries and a monthly report of what came in.
  • 300 voice minutes a month included.

What is not included

  • No web or form lead response. Answering covers the phone.
  • No persistent follow-up sequences on leads that go quiet.
  • No reactivation of past customers or old quotes.
  • Not covered by the 60-Second Lead Protection Guarantee, which starts at Pro.
  • Custom CRM builds, custom apps, deep integrations, and other automation are quoted separately as Custom Systems.
  • Ad spend and ad account management are not included.
  • Work outside the agreed scope is quoted rather than absorbed quietly.
Lines and locations
One main line. Extra lines and locations are confirmed during scoping.
Timeline
Typically live within 10 business days of scope sign-off.
Cancellation
Service is month to month. Cancel anytime and you are billed through the end of the current month. Setup fees are not refunded.
Usage
Every plan includes a monthly voice allowance. Past that allowance, usage is billed at what the provider charges plus 20 percent, itemized on your invoice. You get an alert at 80 percent of your allowance, before any overage happens.
Start Basic

A short call to check your phone setup and coverage hours, then setup and onboarding. Nothing is charged on this page.

Most businesses that run Basic for a month can see from the call log how many of those callers never got followed up. That is what Pro adds.

Setup is a one-time fee for completed work. Service is billed monthly, month to month. Voice usage past your plan allowance is billed at provider cost plus 20 percent, itemized.

Answer, Follow Up

Operator Pro

$1,500 setup+$995/mo+ usage

600 voice minutes included

Answer and Follow Up. Nothing goes quiet on its own.

What is included

  • Everything in Basic.
  • 24/7 coverage, not just after hours and overflow.
  • Web and form leads answered, not only phone calls.
  • Eligible new leads targeted for a response inside 60 seconds, backed by the 60-Second Lead Protection Guarantee.
  • Persistent follow-up until there is an outcome either way.
  • Missed-lead rescue for anything that slipped through.
  • No-show and cancellation recovery.
  • A weekly conversion report: what came in, what got answered, what booked.
  • 600 voice minutes a month included.

What is not included

  • No reactivation of past customers, dormant leads, or old estimates. That is Max.
  • Custom CRM builds, custom apps, deep integrations, and other automation are quoted separately as Custom Systems.
  • Ad spend and ad account management are not included.
  • Work outside the agreed scope is quoted rather than absorbed quietly.
Lines and locations
Multi-line and multi-location supported. The exact count is confirmed during scoping.
Timeline
Typically live within 15 business days of scope sign-off.
Cancellation
Service is month to month. Cancel anytime and you are billed through the end of the current month. Setup fees are not refunded.
Usage
Every plan includes a monthly voice allowance. Past that allowance, usage is billed at what the provider charges plus 20 percent, itemized on your invoice. You get an alert at 80 percent of your allowance, before any overage happens.
Start Pro

A short call to check your phone setup and coverage hours, then setup and onboarding. Nothing is charged on this page.

Covered by the 60-Second Lead Protection Guarantee. Read the terms.

If your CRM has a year of old estimates and quiet customers in it, Max is the plan that works them.

Setup is a one-time fee for completed work. Service is billed monthly, month to month. Voice usage past your plan allowance is billed at provider cost plus 20 percent, itemized.

Answer, Follow Up, Recover

Operator Max

$2,500 setup+$1,750/mo+ usage

1,000 voice minutes included

Answer, Follow Up, and Recover. Including the money already in your CRM.

What is included

  • Everything in Pro.
  • Customer reactivation campaigns to people who bought from you before.
  • Dormant leads from previous months worked again.
  • Old estimates and quotes that were never accepted followed up.
  • Abandoned opportunities reopened and closed out one way or the other.
  • Review requests after completed work.
  • A monthly recovery report showing what came back from work you had already paid to generate.
  • 1,000 voice minutes a month included.

What is not included

  • Custom CRM builds, custom apps, deep integrations, and other automation are quoted separately as Custom Systems.
  • Ad spend and ad account management are not included.
  • Work outside the agreed scope is quoted rather than absorbed quietly.
Lines and locations
Multi-line and multi-location supported. The exact count is confirmed during scoping.
Timeline
Typically live within 20 business days of scope sign-off.
Cancellation
Service is month to month. Cancel anytime and you are billed through the end of the current month. Setup fees are not refunded.
Usage
Every plan includes a monthly voice allowance. Past that allowance, usage is billed at what the provider charges plus 20 percent, itemized on your invoice. You get an alert at 80 percent of your allowance, before any overage happens.
Start Max

A short call to check your phone setup and coverage hours, then setup and onboarding. Nothing is charged on this page.

Covered by the 60-Second Lead Protection Guarantee. Read the terms.

Setup is a one-time fee for completed work. Service is billed monthly, month to month. Voice usage past your plan allowance is billed at provider cost plus 20 percent, itemized.

Guarantee details

60-Second Lead Protection Guarantee

On Pro or Max, if the Operator does not respond to at least 95 percent of your eligible new leads within 60 seconds during your first 30 days, I refund your first month of service.

Measured from your own system logs: the timestamp a lead reaches the Operator to the timestamp the first response goes out. You can see every one of them in your portal, so the number is checkable by you, not just by me.

What counts as an eligible lead

  • A new inbound phone call, web form submission, or chat message from someone who is not already a customer with an open job.
  • Arriving inside the coverage hours included in your plan.
  • Carrying a reachable phone number or email address.
  • First contact from that person. A repeat message from the same contact inside 24 hours is the same lead, not a new one.

What does not count

  • Spam, robocalls, wrong numbers, sales calls, and silent hangups.
  • Anything arriving outside the coverage hours in your plan.
  • Outages at your phone provider, calendar, CRM, or internet, and any period where access I need was revoked or expired.
  • Any window where you paused the system or asked me to stop responding.

What is refunded is your first month of service. Setup is not refunded, because that work is built, tested, and delivered.

Before any of that clock starts, every system runs 50 business-specific test scenarios built from the requests you actually get, and the first 14 days after launch are closely monitored.

  • The setup fee covers completed work: the build, the integrations, the testing, and the launch. It is not a deposit and it is not refunded once the build has started.
  • Delivery timelines begin once required access, content, and approvals are received. Custom integrations can extend delivery beyond the standard window.
  • Service is month to month. Cancel anytime and you are billed through the end of the current month. Setup fees are not refunded.

What I do not promise

  • No revenue guarantee.
  • No promise of a number of booked jobs.
  • No claim that a result at another business is what you will get.

What “+ usage” means

Every plan includes a monthly voice allowance. Past that allowance, usage is billed at what the provider charges plus 20 percent, itemized on your invoice. You get an alert at 80 percent of your allowance, before any overage happens.

  • Basic: 300 voice minutes included, then provider cost plus 20 percent.
  • Pro: 600 voice minutes included, then provider cost plus 20 percent.
  • Max: 1,000 voice minutes included, then provider cost plus 20 percent.

Outside the plans

Custom Systems

A custom CRM, an internal app, a deep integration between tools you already pay for, or automation that does not look like any of the three plans.

Quoted per project once it is clear what the work actually is. There is no published price because there is no standard scope.

This is separate work, not a fourth plan. The Operator is what most businesses should be asking about first.

Who the Operator is built for

Home-service companies in the DMV: Maryland, DC, and Northern Virginia. That is where I work today and where I can be on site when something needs a person.

  • Three to fifteen people, where the phone ringing and nobody free to answer it is a normal Tuesday.
  • You are already paying for leads through ads, Google, Angi, or a lead service, and some of them never get called back.
  • Jobs worth enough that catching a few more a month shows up in the accounts.
  • Someone who can say yes to changing how the front office runs.

It works the same way for any appointment-driven local business: clinics, med spas, dental, pest control, cleaning. Home services is simply where most of the missed money is.

If your call volume is low, or you already have a front desk that answers everything inside a minute, this will not pay for itself and I will tell you so.

Not sure which plan you need?

Hear it work first. Then, if you want a number on what you are losing before you choose, the free Lead Leak Audit measures it against your own figures and tells you plainly whether this pays for itself.